Buona Vita - "Good Life"
The name Buona Vita comes from the Italian Vita Buona meaning good life and is a testament to the fact that we can live a good life on this Earth without damaging it.
I proceeded to design a few logo options before finally settling on the elephant and her calf. A reminder that every choice that we make today has a direct impact on the next generation.
After finalising the initial batch of products to launch I set up a Kickstarter project to get the brand funded. There was incredible support shown from across the world, with backers from New York to Greece. The interest and backing for the brand was immense and we reached our funding goal well within the 1 month deadline that was set.
The orders were put in for manufacturing and about 45 days later I started to receive the products that I had spent the previous 7 months designing and perfecting.
December 2020 I started shipping out Kickstarter orders to all of our amazing backers. This was a great moment to finally be able to realise a dream that had been a year in the making. Just in time for Christmas people around the world were the first to get their hands on Buona Vita products and it was incredible seeing the reactions and receiving positive reviews.
The brand has made a strong start and the support that we have received has been amazing. The plan is to continue growing and increasing our line of environmentally friendly products whilst also increasing the amount that we give back to the environment and to conservation.
We have exciting plans for charities that we will be supporting and new products to add to the collection.