Buona Vita

Eco-Conscious Swimwear

Purpose-led designs inspired by the ocean - created to celebrate wildlife and support a more sustainable future.

The Brand

Designed With Purpose

Buona Vita was born during the stillness of the COVID years - a moment that forced a rethink of how we consume, what we value, and the impact our everyday choices have on the natural world.

What began as an idea to create more sustainable, everyday-use products quickly evolved into something bigger: a way to support wildlife conservation while celebrating the ocean that inspires us. The goal was simple - design thoughtfully, produce responsibly, and ensure every product contributes to something beyond itself.

The concept resonated. Buona Vita was successfully funded through Kickstarter, backed by a community that believed in creating change through considered design and purposeful action. That support turned an idea into a living brand - one rooted in transparency, intention, and impact.

Today, Buona Vita exists to prove that style and sustainability can coexist, and that small, conscious choices can help fund meaningful conservation work around the world.

Our promise

Buona Vita exists to celebrate the ocean and the wildlife that inspires every design - while supporting real-world conservation through the work we fund and the stories we tell.

Sustainability

Materials

Every Buona Vita product is designed with longevity and responsibility in mind - from the materials we choose to the way each piece is produced.

Our swimwear is made using recycled materials, helping give new life to existing resources while reducing reliance on virgin plastics. By repurposing waste into durable, high-performance fabrics, we’re able to lessen environmental impact without compromising on comfort, fit, or quality.

Alongside this, our t-shirts are crafted from 100% organic cotton. Grown without harmful chemicals or synthetic pesticides, organic cotton supports healthier soils, reduces water pollution, and is gentler on both ecosystems and the people involved in its production.

Together, these material choices reflect a commitment to creating everyday products that are more

Impact

Supporting Whale Sharks & Wildlife

Buona Vita supports the Maldives Whale Shark Research Programme - helping protect whale sharks through research, education, and community-led conservation. The whale shark pattern used across Buona Vita’s swimwear is not an illustration or a generic design - it is drawn from a real individual whale shark.

During my time researching whale sharks with the Maldives Whale Shark Research Programme, I photographed a shark known as Huduveli (WS225). That image became the foundation for the print - translated from documentation into design, while preserving the unique spot pattern that makes every whale shark identifiable.

By using a real shark as the source, each piece carries a direct connection to the research and conservation work it helps support. It’s a reminder that behind every pattern is an individual animal, a living ecosystem, and a story worth protecting.

Beyond the Maldives, the brand is committed to backing wildlife conservation efforts across the world, using our platform to spotlight the species and ecosystems that inspire every collection.

Maldives Whale Shark Research Programme

Supporting research and protection for one of the ocean’s most iconic species - so that future generations can keep sharing the water with whale sharks.

Global conservation

Contributing where we can - partnering, donating, and amplifying initiatives that defend wildlife and ocean health worldwide.